According to models.com,Austrian born Werner Schreyer is one of the top iconic men of the male model industry.
After finishing school, Werner Willibald Schreyer was sent by his mother to Milan, suggesting modelling might be good for him as everything he wore seemed to fit him perfectly. From there he began to travel all over the world, to work with Bruce Weber and very soon Mario Testino found him in London. He went onto shoot Versace, Levis, Guess and Dolce and Gabbana campaigns, and the extensive list continues.
Over the last 20 years Werner has worked with the most prestigious fashion designers, photographers and the most recognisable campaigns around the world, but the most notable campaigns that really elevated him into the icon league was for Hugo Boss, Hugo label.
Werner became the face of their mens fragrance together with becoming the face of the brand, with the first shoot being captured by Juergen Teller in the early 90’s. His actor type looks ( he was often referred to as the James Dean of Fashion) gave the brand a new lease of life and so a star was born. I was lucky enough to work on 3 of those campaigns with Werner and Juergen, which were styled by Venetia Scott. Some of those images I worked on are featured below
Although still modelling occasionally ( he’s currently in the Pringle of Scotland S/S 14 campaign), Werner now splits his time with acting, creating his artwork, designing clothing, and more recently, photography.
To view his work and generally keep up with what he’s up to these days, visit his website at http://wernerschreyer.com